Description: This article was written to increase the knowledge and insights of both the direct writer and reinsurer in optimizing the reinsurance negotiation process. It should help the reinsurer offer a more competitive quote and hence win a share in a reinsurance pool while simultaneously helping the direct writer obtain lower reinsurance costs helping their product pricing and bottom line.

Description: The heart of a reinsurance arrangement is that a loss by the direct writer will be covered. The risk that coverage may be lost can be managed—practical steps can be taken to ensure that the ceding company and reinsurer remain in agreement about what business is and is not covered under the terms and conditions of the reinsurance agreement.